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Is CRM The Logical Next Step For Your Business?


When you start your business, you can easily handle small number of clients using spreadsheets. However, as number of clients start increasing, you would be wondering how you can manage information, keep up with business and sustain relationships. Furthermore, the biggest disadvantage associated with spreadsheets is that they get lost, become outdated, and might fall into the wrong hands. So, you need Customer Relationship Management (CRM) Software to manage your clients. CRM is, in fact, a secret sauce that transforms a small business into a strong, vibrant and rapidly growing one. With CRM, you can easily tackle operational challenges, including sales decline, high client attrition, and misalignment between corporate revenue targets and salespeople’s commission policies.



Core Benefits of CRM for Small Business

Lead Management – Cloud CRM for Small Business allows you to capture more leads from multiple touch points and track them throughout the entire sales process. You can easily stock new contacts and nurture prospective buyers in your sales pipeline with targeted email campaigns. Furthermore, you can collate and analyze your business data to gain actionable insights that help you to continually improve and hone your activities towards optimum effectiveness.

Better Understanding of Customer – CRM is perfect for companies that sell complex products or have longer sales cycles.The constant data collection allows you to continuously perfect how you interact with each and every customer. Analyzing customer behavior data and interactions, you can better understand your customers and guide them throughout the entire sales cycle. Leveraging these analytics, you can tweaking your email campaigns and sales approach until you find the optimal way to reach your target audience.

Improved Workflow – Manual processes like sticky notes and spreadsheets kill productivity. CRM Solution removes the bottlenecks and streamlines your team’s daily workflows to improve productivity. Whether it’s automating follow-up on a new lead or delivering a consistent new customer on boarding process, a CRM can improve the efficiency of your entire team, from sales to customer service.

Improved Sales Strategy – CRM solution provides you valuable intelligence about long-term sales trends, helping you adjust the existing corporate sales strategy and results tactics. Targeting correct product or service to correct customer or prospect could potentially lead to increase in sales. CRM helps you with both i.e. nurturing existing relationships and acquiring new ones.

Customer Service Improvement – CRM enables your company to understand what it takes to build an effective customer outreach policy and boost sales. CRM enables your employees to respond to clients’ queries quickly and effectively. CRM provides insights into clients’ order trends to your employees, ensuring that they never mess up any order related questions.

Bottom Line

If you thought CRM is just for big corporations with huge sales teams, then it’s not so. You don't have to be big to benefit from CRM. However, it’s important that you should opt for scalable and extensible CRM like Microsoft Dynamics 365 Sales. With CRM solution like Dynamics 365 for Sales Professional, you get the extra tools you need as you grow.

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